Press Release

SSG Advises Sandy Alexander in the Sale of Substantially All Assets to the Marth Group

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SSG Capital Advisors, LLC (“SSG”) served as the investment banker to Sandy Alexander, Inc. (“Sandy Alexander” or the “Company”) in the sale of substantially all assets to the Marth Group. The transaction closed in July 2026.

Sandy Alexander is a premier provider of commercial printing, direct mail, brand environment, kitting, fulfillment, and marketing technology services. The Company serves clients across the automotive, beauty, dining, healthcare, life sciences, retail, and travel industries. Sandy Alexander leverages advanced manufacturing capabilities and proprietary technology tools to deliver integrated marketing campaigns and branded materials, including in-store displays, menus, brochures, and catalogs.

Sandy Alexander has been a trusted partner to Fortune 500 companies and other enterprises for over 60 years. Despite establishing itself as a leader in the commercial printing and direct mail industries, the Company sought a new financial or strategic investor that could strengthen its market position and provide adequate liquidity to support its long-term growth initiatives.

SSG was retained in February 2026 to explore the Company’s strategic alternatives, including a sale of the business. SSG conducted a comprehensive marketing process that attracted interest from strategic and financial investors, who engaged in a thorough review of the business. The Company received multiple offers and ultimately pursued a sale of substantially all assets to the Marth Group through Article 9 of the Uniform Commercial Code. SSG’s extensive experience in the business services industry and ability to manage complex stakeholder dynamics enabled the Company to maximize the value of its assets in an expedited timeframe. In addition, the sale of substantially all assets to the Marth Group preserves jobs, allows the legendary Sandy Alexander brand to continue, and positions the business for growth under new ownership.

The Marth Group is a privately held print and marketing services holding company. Its portfolio includes EnPointe – a leading provider of high-end production, data-driven variable print, large format, security, and compliance services – and Digital Lizard – a leading provider of agile, technology-forward digital print solutions. The Marth Group employs over 500 team members and operates facilities in California, Florida, Idaho, Minnesota, and New Jersey.

Other professionals who worked on the transaction include:

  • Mark E. Freedlander, Timothy P. Malloy, Cassandra Sepanik Shoemaker, and Jacob R. Broadway of McGuireWoods LLP, counsel to Sandy Alexander, Inc.;
  • Mark Welch (Chief Restructuring Officer) and Michael Gaul of J.S. Held LLC, financial advisor to Sandy Alexander, Inc.;
  • Regina Stango Kelbon, Michael C. Graziano, Erin O’Brien Harkiewicz, and Carla C. Concha of Blank Rome LLP, counsel to the secured lender;
  • Michael Grau and Jennifer Botter of Focus Management Group, financial advisor to the secured lender;
  • Shigenobu Itoh, Tyler Van Matre, and Grant Hogan of Rutan & Tucker, LLP, counsel to the Marth Group; and
  • Ben Wu of PNCL Advisory Services LLC and Ivy Lee of Altaveris Advisory LLC, financial advisors to the Marth Group.