SSG Capital Advisors, LLC (“SSG”) acted as the investment banker to Prestige Industries, LLC (“Prestige” or the “Company”) in the sale of substantially all of its assets to an affiliate of Sunrise Capital Partners (“Sunrise”). The sale was effectuated through a Chapter 11 Section 363 process in the U.S. Bankruptcy Court for the District of Delaware. The transaction closed in May 2017.

Prestige is a market-leading provider of commercial laundry services to the hospitality industry in the greater New York City area. Headquartered in North Bergen, New Jersey, the Company operates two laundry facilities strategically positioned in order to maximize efficiency while providing quality services to its customers. The Company provides a full suite of laundry services to a wide-ranging customer base that includes premium hotel chains and signature boutique hotels.

Higher than expected costs and completion delays from the construction of a greenfield facility, coupled with certain operational difficulties, suppressed the Company’s profitability for multiple years. The result was an unsustainable capital structure. In order to facilitate the infusion of additional capital, the Company filed for protection under Chapter 11 of the United States Bankruptcy Code in January 2017.

SSG was retained as the Company’s investment banker and expeditiously conducted a comprehensive marketing process, which resulted in a broad range of interest primarily from strategic parties. Value was maximized through an active 363 auction with multiple rounds of bidding. The winning bidder was an affiliate of Sunrise, a private equity firm that owns another commercial laundry operation in Orlando, Florida.

Sunrise is a New York-based private equity group actively focused on investments in small and medium size businesses in the technology, healthcare and business services industries.

Other professionals who worked on the transaction include:

James M. Matour and Peter C. Hughes of Dilworth Paxson LLP, counsel to Prestige Industries, LLC;
Robert J. Iommazzo and Barry J. O’Brien of Traxi LLC, financial advisor to Prestige Industries, LLC;
Steven B. Soll of Otterboug P.C., counsel to the senior lender to Prestige Industries, LLC;
Stuart Brown and Daniel G. Egan of DLA Piper LLP, counsel to a co-mezzanine lender to Prestige Industries, LLC;
Mark E. Felger of Cozen O’Connor P.C., counsel to a co-mezzanine lender to Prestige Industries, LLC;
Paul R. DeFilippo of Wollmuth Maher & Deutsch LLP, counsel to Sunrise Capital Partners;
David M. Banker, Jeffrey L. Cohen and Barry Z. Bazian of Lowenstein Sandler LLP, co-counsel to the Official Committee of Unsecured Creditors;
Thomas J. Francella, Jr., Dennis J. Shaffer and Christopher M. Samis of Whiteford Taylor Preston, LLP, co-counsel to the Official Committee of Unsecured Creditors; and
Edward Kim, Walter Oh, Paul Huygens and Jorge Gonzalez of Province, Inc., financial advisor to the Official Committee of Unsecured Creditors.