Smooth Fitness

Client Profile
Smooth is a premier designer and online retailer of home fitness equipment across North America. The Company markets and sells its products exclusively over the Internet through its U.S. websites, www.smoothfitness.com and www.1800treadmill.com as well as its Canadian site, www.smoothfitness.ca. Located in King of Prussia, PA, the Company was founded in 1985 as a brick and mortar specialty retailer and has since established itself as the country’s leading online retailer of home fitness equipment. The Company designs and sells its own products, which are featured and/or endorsed in numerous leading publications and have scored highly in top customer and comparison site reviews. Products include treadmills, elliptical trainers, exercise bikes and home gyms that feature a variety of unique features and proprietary innovations.
Situation
Since refining its e-commerce strategy in recent years, the Company has experienced tremendous growth. As a result, Smooth required additional capital to support this growth.
Solution
SSG was retained to help source debt capital alternatives and ultimately delivered a new secured term loan. The transaction closed in July 2012.