Greens Natural Foods

Client Profile

Green’s is a branded, lifestyle chain of organic and natural grocery stores in Westchester County, NY. Through its four unique supermarkets, the Company caters to the growing interest in eating and living healthier. Health-conscious and mainstream consumers are equally attracted to the Company’s curated assortment of high-quality, organic, and natural products. Green’s combines carefully selected organic food, high-quality dietary supplements, exceptional customer service, and community outreach to create a neighborhood grocery destination.

Situation

Founded in the early 1990s, the Company has successfully operated for decades by staying true to its commitment to organic and all-natural products. In 2020, the Company launched a new, small store, portable format designed for grab-and-go convenience. After proving the concept’s broad appeal, Green’s sought a capital partner to strengthen its capital base to position its operations for future growth.

Solution

SSG was retained to conduct a comprehensive marketing process to facilitate an exit for existing owners and align the Company with a growth-oriented strategic partner. Leveraging its significant food and beverage experience, SSG canvassed a wide range of investors and attracted interest from multiple parties. The sale to Hudson proved to be the best solution as it provided Green’s with the capital to execute on its long-term objectives.