Benchmark Brands, Inc.

Client Profile
Benchmark Brands, Inc. (“Benchmark” or the “Company”) is an integrated direct-to-consumer retailer and product development company dedicated to serving the lifestyle and healthcare needs of baby boomers and seniors. The Company offers comfort, wellness and therapeutic footwear and lower body health products to consumers. Benchmark retails a broad array of proprietary products that are designed in-house or in conjunction with its vendor partners. Products are sold through multiple channels, including FootSmart®, the Company’s ecommerce site and mail-order catalog operation, and Amazon.com.
Situation
Benchmark experienced significant, consistent revenue growth since its founding through 2012. However, industry headwinds, particularly the increasing dominance of Amazon in the direct-to-consumer marketplace, suppressed Benchmark’s profitability and liquidity.
Solution
SSG was retained by the Company as its exclusive investment banker to pursue sale alternatives and conducted a comprehensive marketing process to a broad universe of strategic and financial buyers. Multiple parties engaged in a thorough review of the business and submitted offers for Benchmark with TWC ultimately acquiring the Company